If you are just starting to think about your campaign, we can help you determine what needs to happen, make your strategy concrete, and commit your plan to paper.

• What is the lay of the land? What is the overall climate in the election cycle when your initiative will be on the ballot?
• What is the budget for the campaign, and how will the money be raised?
• Who should serve on the leadership team? Who are the important coalition partners?
• How will the campaign gather signatures– paid, or volunteer? What are the costs and timelines associated with each?
• How can the voter-contact materials (direct mail, television ads) be derived from solid opinion research and created to reflect the strongest messages for your campaign?